Our standards
The promises we put in writing.
SEO has a reputation problem: vague reports, black-box tactics, long contracts. Here's what you can hold us to.
How we work
Five rules we don't break.
White-hat only
No bought links, no spam, nothing that puts your site at risk.
Plain-English reporting
Results by country, in revenue and enquiries, not just rankings.
You own everything
Content, accounts, data and tracking belong to you, always.
Humans check AI
AI speeds us up; a person reviews everything before it goes live.
Honest advice
If a market isn't worth it, we'll tell you before you spend.
Professional membership
Accountable to more than us.
Kira Khoroshilova is a member of the Chartered Institute of Marketing (CIM), the world's largest professional body for marketers, and follows the CIM Code of Professional Standards.
Curious how we use AI? Our AI Use Policy explains exactly where AI is involved in our work and how we protect your data.
Read the AI Use Policy